Tuesday, November 15, 2011

Five Steps to Success in SEO













Before I start this blog, I want you to take one minute and think about all of the things you can do on the Internet. Maybe not ALL of the things, but think of most of them. There are millions of things you can do – you can upload photos, view photos, stream music, buy music, find new music, find old music, you can almost even steal new music before it’s even made. The Internet is incredible.

With all the awesome things you can do on the Internet, four out of every five Internet uses begins with Google. In fact, it has been found that people use Google to get to their e-mail accounts by typing in the name of their e-mail provider in the search form.


With Google serving as the gateway to 80% of people’s interaction with the Internet, the search results found in Google have the ability to significantly impact businesses that market to their customers online.

Google tries to make their rankings as accurate as possible and their market power forces everyone to fall in line.

Luckily, no company has been more successful than SlingshotSEO in getting its customers top ranking in the organic search results. Jesse Laffen from SlingshotSEO is providing us with the best tips for SEO success. Highlights of the top five things you can do to raise your search engine rankings are:

Content

Don’t make the common mistakes. Hire a quality copywriter, and let them write.

Talk about what you do.

Write for your visitors, not for search engine bots.

Link Profile

Links are like references on a resume. Treat them as such.

The best links are those lots of people will want to click that are relevant.

Don’t add unnatural or worthless links.

Architecture

Architecture is simply the ticket for admission. Your architecture must be good.

Include the brand in the title tag if it’s really strong.

Social

Google finds information quickly if your brand is discussed in social media.

Claim your social media pages.

Be tool agnostic.

Strategy

Track conversion rates.

Track traffic sources.

This was one of the most useful courses on SEO I’ve ever been to, thank to Jesse for all the information. It was a great presentation and everyone who attended learned quite a bit.

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